How to Network in a Digital Age? The Do’s & Don’tsHow to Network in a Digital Age? The Do’s & Don’ts

BRAND IS YOUR PRIORITY

  • What is your value proposition?
  • Who is your target audience?
  • What are your goals?
  • What you stand for
  • What you believe
  • How you offer value

THERE IS MORE THAN A BRAND

NETWORKING IS NOT A ONE TIME TOOL.

THE ART OF GIVING BACK

STAY IN TOUCH WITH YOUR NETWORK

ONLINE EVENTS: 3 TIPS ON HOW TO CHOOSE THE RIGHT ONES:

  1. FOCUS: Do not try to go to every event. Pick the ones that best fit your interest and the company’s direction. Quality matters much more than quantity. In this case, time allocation is very significant.
  2. DO YOUR RESEARCH: Determine who is the main audience of an event. Look for the events that would support your direction. If you are looking for investment, an event focused on fundraising would be the right choice. If you are looking for investors, you will definitely not join a fashion event. It’s always possible to do quick research on industry events before attending and choose the most relevant event option.
  3. Consider the infrastructure: how likely is that you will have a chance to meet people? Does this event have a matchmaking app? Open networking session? Or maybe some promising sessions with audience interaction? Look for online events where you have an opportunity to engage and interact.

Wrapping up Networking in a Digital Age:

  • Develop and continually improve your brand and story
  • Remember that networking is not a one time tool
  • Stay in touch with your network

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